Your restaurant’s website is the key for your digital presence.
If you have a restaurant, it is important to have a website that is inspirational and gives a taste of your business. Both by having an attractive design and useful information.
Make your website as searchable as possible by using the name of your restaurant as your domain name. It is important to have accurate and up-to-date information that shows that the website is well maintained and regularly updated. It is also important that you present your logo and high quality images that showcase the style and personality of your restaurant. Don’t forget to make sure your website is optimized for mobile devices, the majority today is looking for information using their mobile phones.
Basic information such as phone numbers, email, visitor’s address, opening hours and preferably a booking button should be visible on all landing pages. If you register your restaurant on Google Maps, you can include the map on your website which means that your guests can find it in just a few clicks. This information is especially important if you think customers generally use their phones to find your restaurant.
The main purpose of your website should always be to attract new customers and in that case an online booking function is very important. It can be a button that leads to another landing page with the restaurant’s contact information mentioned above or it can be a form where the guest is allowed to fill in their information. You can also offer the guest to book online in real time using a booking engine, such as the one offered by Bookatable. If you do not already have a direct booking engine, you can find one here.
If the guest does not visit your website to book a table then the obvious reason is to see the menu. These two often have a synergy effect, display your a la carte menu in a context that you can easily update and allow the user to download this is crucial for generating guests through your website. It is also important that prices are quoted as it is a basic information that helps the customer decide whether to book a table or not.
- Simple domain name & updated contact information
- Complete & updated menu
- Links to your social networks
Last but not least, activate your SOCIAL NETWORKS! Link from your website to your social networks like Facebook, Instagram, Google + etc. Preferably at the top or bottom of the page. You can also add a “like” feature on Facebook and Instagram to encourage your customers to follow you on these networks and read your reviews.